Chery has launched a naming contest for its new pickup truck, the Ranger Fighter, attracting over 20,000 participants. Fans have submitted various suggestions, with nine names shortlisted for consideration.
Among the proposed names, one has already been claimed by an American electric vehicle, raising questions about branding and market identity.
The winner of the contest will receive a prize that goes beyond mere bragging rights, though details about the reward have not been disclosed.