Hertz initially set a price of $65,000 for its exclusive Shelby Mach-Es, but the company has since been reducing this figure in hopes of attracting buyers.
With only 100 units of these vehicles available, the rarity should ideally drive demand; however, the response from potential customers has not met expectations.
As Hertz continues to slash prices, it raises questions about the market's appetite for these high-performance electric vehicles.